Brands Hub


Marketplace for wholesale trade in the fashion industry.

BRANDSHUB - technological solution for Russian market of B2B commerce in the fashion industry. 


Customer: BrandsHub

Task #1: Creating an innovative platform for B2B commerce in the fashion industry.

All site developed with the nowaday tendentious in fashion and style. The color schema is black and white, it's make the website more business oriented.

However, the main customer of these innovative services are suppliers and buyer.

Task #2: Develop and provide marketing innovative solution.


Prior to using the ExactTarget Marketing Cloud's suite of products, BrandsHub was sending event-triggered emails that lacked personalization and tracking capabilities. The company also sent general newsletter-type email blasts that generated ongoing unsubscribes and spam complaints. The marketing team had difficulty gauging subscriber engagement and what kinds of content resonated.

BrandsHub sought a better way to target and track communications with its B2C and B2B audiences.


Switching to the ExactTarget Marketing Cloud enabled BrandsHub to bring all communications, marketing campaigns, and event-triggered emails together into a holistic, targeted program.

At any given time, BrandsHub has nearly 100 automated campaigns running for B2C and B2B subscribers, using advanced segmentation and personalization, as well as a CRM integration. From welcome programs to winback campaigns, BrandsHub's emails now center around providing subscribers with the most relevant information at the right time.


B2C results include:

  • 16x increase in average email click-through rate
  • 5x growth in web traffic

B2B results include:

  • 130% increase in number of leads and 104% increase in sales from personalized B2B emails
  • 2x increase in web traffic
  • 50% of all BrandsHub sales leads now originate via email

B2B Platform for Fashion Industry



Pepsi is one of the world's most iconic and recognized consumer brands globally. Today, the Pepsi portfolio includes three products - Pepsi, Diet Pepsi and Pepsi MAX — that each generates more than $1 billion in annual retail sales.



  • Business Management System



Customer: Pepsico

The main goal: Develop and provide Business Management System for Pepsico.


Pepsi is one of the world's most iconic and recognized consumer brands globally and thay have some requirements for optimization of the own business-process. The Omnic company provided BMS for increasing work effectivity of the "Pepsico".


Business Management System is a set of tools for strategic planning and tactical implementation of policies, practices, guidelines, processes and procedures that are used in the development, deployment and execution of business plans and strategies and all associated management activities. Business Management System provides a foundation for successful implementation of both strategic and tactical business decisions regarding current activities, processes, procedures and tasks for the purpose of meeting existing goals and objectives of a profit organization and satisfying customer needs and expectations. 

The major idea of BMS is to provide management staff with tools for planning, monitoring and controlling management activities and measuring business performance, and to implement continual improvement processes within an organization. The business management system idea identifies the principles of the successful organization’s existence and it’s closely linked to business success criteria.


By implementing an enterprise BMS, "Pepsico" completely automate the accounting of goods, financial and monetary resources, property and personnel. The clients will see all the cash flows and the movement of goods. 

The system allows to optimize the organization of financial management in the enterprise, to coordinate the work of several departments for prompt customer service, minimize the negative impact of the human factor. 

All this significantly improve the competitiveness of your company. BMS enables the implementation of total control of economic activity, so that business activity becomes transparent to the owners. 

This has a positive impact on attracting investors, enhance the ability to obtain loans on the most favorable terms. The system automatically perform many routine tasks, providing the opportunity to focus human resources for more important tasks.

Pepsi is one of the world's most iconic and recognized consumer brands globally.

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