Portfolio

 Philips
04.10.2015

ABOUT CLIENT:

PHILIPS is a Dutch diversified technology company headquartered in Amsterdam with primary divisions focused in the areas of Healthcare, Consumer Lifestyle and Lighting.

 

THE USED PRODUCTS:

  • Ecommerce Platform Solution

 

CLIENT CASE STUDIES:

Customer: ShopART

Task: Develop a B2C online store for shopart.ua

Main goal: Develop an online store that will allow for a significant volume of sales and achieve desired business performance in terms of revenue.

The Omnic company undertook a comprehensive analysis of Shopnow business processes, identified needs of the target audience and analyze the factors that have a significant effect on the conversion: the behavior of users on the site, attracting channels, scripts shopping, search and selection of products.

Based on retrieved data was developed ideological concept of an online store and a strategy for its development, which will ensure maximum conversion.

Developed a unique design online store at the same time easy way in use has remained at the highest level. The basic colors of the website are the same that the Philips basic colors.

The main page shows the main categories of products, promotions and new products.

Card of goods describes the features of the goods, there is nothing superfluous. Only high-quality pictures and "tasty" description.

Capability:

  • Development of individual products with full integration into third parties systems – design, software, integration with hardware for quick work
  • Automation of process is maximum
  • Free bug fixing, after 36 month after putting of the product (in the case of its appearance, such as, at debugged integration into third parties system)
  • The possibility of subsequent improvements and expansion of the functional (SAS-decision)

Advantages:

  • SEO
  • Integration with marketing tools (Google, Yandex, ExactTarget, SalesDoubler)
  • Integration with couriers
  • Intelligent search
  • Optimized code
  • Cross-browser
  • Mobile page-proofs

PHILIPS - is a Dutch diversified technology company with primary divisions focused in the areas of Healthcare, Consumer Lifestyle and Lighting.

 Profashion
02.10.2015

ABOUT CLIENT:

ProFashion is the magazine and the portal about fashion for professionals.
The area where meets supply and demand from global brands
 

THE USED PRODUCTS:

  • Marketing Innovative Platform

 

GALLERY OF THE PROJECT:

Customer: ProFashion

Task: Develop and provide marketing innovative solution for ProFashion.

Challenge:

  • Phone surveys, online surveys, and email surveys had very low response rates for ProFashion
  • ProFashion needed a way to retrieve better response rates and higher quality feedback through its Net Promoter Score Program
  • ProFashion ties employee bonuses to feedback from its Net Promoter Score, so it is vital to retrieve large amounts of quality feedback from customers

Solution:

  • Using MobileConnect from the ExactTarget Marketing Cloud, ProFashion is able to send personalized SMS messages allowing customers to provide feedback right through their mobile phones.
  • ProFashion uses the ExactTarget Marketing Cloud to link this information to the rest of its customer data in order to understand the impact the feedback has on the business. This knowledge allows ProFashion to balance customer needs with company ones.
  • In the future, ProFashion has aspirations to use the ExactTarget Marketing Cloud to retrieve feedback on television content in real-time as customers consume the content.

Results:

Because of the real-time nature of its SMS surveys, ProFashion is able to retrieve massive volumes of high quality feedback much quicker than with any other tactic. Since launching the SMS Net Promoter Score Program, ProFashion has seen:

  • Up to a 40% response rate on the SMS program
  • An increase of 30% in response rates compared to other channels
  • Over 100,000 customer surveys a day with over 3 million pieces of feedback a year

ProFashion is the magazine and the portal about fashion for professionals.

 Brands Hub
06.10.2014

ABOUT CLIENT:

Marketplace for wholesale trade in the fashion industry.

BRANDSHUB - technological solution for Russian market of B2B commerce in the fashion industry. 

GALLERY OF THE PROJECT:

Customer: BrandsHub

Task #1: Creating an innovative platform for B2B commerce in the fashion industry.

All site developed with the nowaday tendentious in fashion and style. The color schema is black and white, it's make the website more business oriented.

However, the main customer of these innovative services are suppliers and buyer.

Task #2: Develop and provide marketing innovative solution.

Challenge:

Prior to using the ExactTarget Marketing Cloud's suite of products, BrandsHub was sending event-triggered emails that lacked personalization and tracking capabilities. The company also sent general newsletter-type email blasts that generated ongoing unsubscribes and spam complaints. The marketing team had difficulty gauging subscriber engagement and what kinds of content resonated.

BrandsHub sought a better way to target and track communications with its B2C and B2B audiences.

Solution:

Switching to the ExactTarget Marketing Cloud enabled BrandsHub to bring all communications, marketing campaigns, and event-triggered emails together into a holistic, targeted program.

At any given time, BrandsHub has nearly 100 automated campaigns running for B2C and B2B subscribers, using advanced segmentation and personalization, as well as a CRM integration. From welcome programs to winback campaigns, BrandsHub's emails now center around providing subscribers with the most relevant information at the right time.

Results:

B2C results include:

  • 16x increase in average email click-through rate
  • 5x growth in web traffic

B2B results include:

  • 130% increase in number of leads and 104% increase in sales from personalized B2B emails
  • 2x increase in web traffic
  • 50% of all BrandsHub sales leads now originate via email

B2B Platform for Fashion Industry

 YouDo
01.10.2014

ABOUT CLIENT:

YouDo - convenient service that allows you to quickly and safely find reliable performers to address domestic and business problems.

YouDo works in Moscow and St. Petersburg, as well as on the territory of Moscow and Leningrad regions.

 

THE USED PRODUCTS:

  • Marketing Innovative Platform

 

GALLERY OF THE PROJECT:

Clients: YouDo

Task: Develop and provide marketing innovative solution for ErpLab.

YouDo developed a strategy to connect with customers and build relationships through new touch points using email and mobile. YouDo worked closely with the Services team at the ExactTarget Marketing Cloud to help revamp its lifecycle campaign email.

45-day Lifecycle Campaign

A multi-faceted 45-day trigger program for email creates high-value interactions with the YouDo audience, delivering content they need at exactly the right time along the journey. Starting with a welcome email, YouDo invites subscribers to opt in to receive email or SMS communications, including property listings that meet their criteria, and invitations to see the properties they’re interested in.

When a customer visits YouDo and submits a lead to a specific property, a welcome email is triggered and the potential client is plugged into a 45-day lifecycle campaign.

Day 1 – Welcome email with various calls to action

Days 1-10 – The customer receives various services based on chosen criteria

Day 20 – Check-in email from YouDo

Day 30 – Subscribers receive an email at 30 days prompting them to write a review if they found a property

Day 45 – Check-in email from YouDo

45-Day Email Campaign Results

The new welcome email series, with its redesign and new calls to action, enables YouDo to provide highly relevant information and guidance at crucial times in the customer lifecycle. Results include:

  • Click-through rate increased from 1.8% to 5.6%
  • Overhauled welcome email with new call to action saw a conversion rate increase from 0% to 30%!
  • Millions of emails sent through 45-day lifecycle campaign
  • Measured increased engagement with the brand

YouDo - convenient service that allows you to quickly and safely find reliable performers to address domestic and business problems.

 TVR
22.09.2014

ABOUT CLIENT:

TVR is a company that is installing postamats.
 
POSTAMAT – is an automatic self service complex, designed to receive and send parcels (dispatches) with a built in payment terminal.

 

THE USED PRODUCTS:

  • Business Management System
  • Ecommerce Platform Solution
  • Photoptoduction
  • Marketing Innovative Platform
  • Mobile Solution

 

CLIENTS CASE STUDIES:

Customer: Eurobox

Task: Develop a Business Web Site

The main goal: Creation of a business web site for Eurobox company.

During the development of a Business Web Site, the customer was offered a unique design.

The main tasks of the site are promouting information about postamats. It's the main product of the Eurobox company.

 

 

The site includes instructions use postamats. 

Features of the project: 

  • Development of individual products with full integration into third parties systems – design, software, integration with hardware for quick work
  • Automation of process is maximum
  • Free bug fixing, after 36 month after putting of the product (in the case of its appearance, such as, at debugged integration into third parties system)
  • The possibility of subsequent improvements and expansion of the functional (SAS-decision)

 

Benefits that the client received:

 

  • Increase loyalty among existing customers
  • Additional channel to attract new customers
  • Expansion of the geographical boundaries of your business
  • Development of a unique brand of your company, its popularization among existing and future customers
  • Increase customer confidence and moral pressure on competitors
  • Great and affordable platform for testing new business ideas
  • Excellent channel customer feedback
  • The fastest way to deliver information to the customer
  • Customer service your business 24 hours a day, 7 days a week, with the same quality
  • Simplify life for your customers and getting more statistics about them

TVR is a company that is installing and supporting postamats.

 Pepsico
17.09.2014

ПРО КЛИЕНТА:

Pepsi is one of the world's most iconic and recognized consumer brands globally. Today, the Pepsi portfolio includes three products - Pepsi, Diet Pepsi and Pepsi MAX — that each generates more than $1 billion in annual retail sales.

 

ИСПОЛЬЗОВАННЫЕ ПРОДУКТЫ:

  • Система управления предприятием

КЕЙС КЛИЕНТА:

Клиент: Pepsico

Основная задача: разработать и предоставить систему управления предприятием для Pepsico.

Сложности:

Pepsi - один из наиболее знаковых и узнаваемых брендов по всему миру и у них были определенные требования для оптимизации собственного бизнес процесса. Компания Omnic предоставляет систему управления предприятием для повышения эффективности работы "Pepsico".

Решение:

Система управления бизнесом - это набор инструментов для стратегического планирования и тактического внедрения практик, рекомендаций, процессов и процедур, которые используются в развитии, развертывания и выполнение бизнес планов, стратегий и всех связанных с ними управленческих мероприятий. Система управления предприятием предоставляет основу для успешной реализации стратегических и тактических бизнес решений по текущей деятельности, процессам, процедурам и задачам для достижения целей и задач компании и удовлетворение потребностей и ожиданий заказчика.

Главная идея системы управления предприятием - предоставить персоналу инструменты планирования, мониторинга и контроля управленческой деятельности и измерения эффективности бизнеса и внедрить непрерывный процесс улучшения внутри организации. Идея системы управления бизнесом определяет принципы успешного существования организации и тесно связана с критериями успеха в бизнесе.

 

Результат:

Внедряя систему управления предприятием, Pepsico полностью автоматизировала учет товаров, финансовых и денежных ресурсов, имущества и персонала. Клиент увидит весь денежный поток и движение товаров.

Система позволяет оптимизировать организацию финансового менеджмента на предприятии для координации работы нескольких отделов для предоставления незамедлительного сервиса, минимизируя негативное влияние человеческого фактора.  

Все это значительно улучшает конкурентоспособность компании. Система управления предприятием позволяет осуществить полный контроль экономической деятельности чтобы бизнес активность была прозрачной для владельцев.

Все это имеет положительное влияние на привлечение инвесторов, повышение возможности получения кредитов на наиболее выгодных условиях. Система автоматически выполняет множество рутинных задач, предоставляя возможность сосредоточить человеческие ресурсы на решение более важных задач.

 

Pepsi is one of the world's most iconic and recognized consumer brands globally.

Like what you see? Contact us for a quote.

Get a quote in 10 minutes for any app or web project.