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ABOUT CLIENT:
PHILIPS is a Dutch diversified technology company headquartered in Amsterdam with primary divisions focused in the areas of Healthcare, Consumer Lifestyle and Lighting.
THE USED PRODUCTS:
- Ecommerce Platform Solution
CLIENT CASE STUDIES:
Customer: ShopART
Task: Develop a B2C online store for shopart.ua
Main goal: Develop an online store that will allow for a significant volume of sales and achieve desired business performance in terms of revenue.
The Omnic company undertook a comprehensive analysis of Shopnow business processes, identified needs of the target audience and analyze the factors that have a significant effect on the conversion: the behavior of users on the site, attracting channels, scripts shopping, search and selection of products.
Based on retrieved data was developed ideological concept of an online store and a strategy for its development, which will ensure maximum conversion.
Developed a unique design online store at the same time easy way in use has remained at the highest level. The basic colors of the website are the same that the Philips basic colors.
The main page shows the main categories of products, promotions and new products.
Card of goods describes the features of the goods, there is nothing superfluous. Only high-quality pictures and "tasty" description.
Capability:
- Development of individual products with full integration into third parties systems – design, software, integration with hardware for quick work
- Automation of process is maximum
- Free bug fixing, after 36 month after putting of the product (in the case of its appearance, such as, at debugged integration into third parties system)
- The possibility of subsequent improvements and expansion of the functional (SAS-decision)
Advantages:
- SEO
- Integration with marketing tools (Google, Yandex, ExactTarget, SalesDoubler)
- Integration with couriers
- Intelligent search
- Optimized code
- Cross-browser
- Mobile page-proofs
PHILIPS - is a Dutch diversified technology company with primary divisions focused in the areas of Healthcare, Consumer Lifestyle and Lighting.
ABOUT CLIENT:
THE USED PRODUCTS:
- Marketing Innovative Platform
GALLERY OF THE PROJECT:
Customer: ProFashion
Task: Develop and provide marketing innovative solution for ProFashion.
Challenge:
- Phone surveys, online surveys, and email surveys had very low response rates for ProFashion
- ProFashion needed a way to retrieve better response rates and higher quality feedback through its Net Promoter Score Program
- ProFashion ties employee bonuses to feedback from its Net Promoter Score, so it is vital to retrieve large amounts of quality feedback from customers
Solution:
- Using MobileConnect from the ExactTarget Marketing Cloud, ProFashion is able to send personalized SMS messages allowing customers to provide feedback right through their mobile phones.
- ProFashion uses the ExactTarget Marketing Cloud to link this information to the rest of its customer data in order to understand the impact the feedback has on the business. This knowledge allows ProFashion to balance customer needs with company ones.
- In the future, ProFashion has aspirations to use the ExactTarget Marketing Cloud to retrieve feedback on television content in real-time as customers consume the content.
Results:
Because of the real-time nature of its SMS surveys, ProFashion is able to retrieve massive volumes of high quality feedback much quicker than with any other tactic. Since launching the SMS Net Promoter Score Program, ProFashion has seen:
- Up to a 40% response rate on the SMS program
- An increase of 30% in response rates compared to other channels
- Over 100,000 customer surveys a day with over 3 million pieces of feedback a year
ProFashion is the magazine and the portal about fashion for professionals.
ABOUT CLIENT:
Marketplace for wholesale trade in the fashion industry.
GALLERY OF THE PROJECT:
Customer: BrandsHub
Task #1: Creating an innovative platform for B2B commerce in the fashion industry.
All site developed with the nowaday tendentious in fashion and style. The color schema is black and white, it's make the website more business oriented.
However, the main customer of these innovative services are suppliers and buyer.
Task #2: Develop and provide marketing innovative solution.
Challenge:
Prior to using the ExactTarget Marketing Cloud's suite of products, BrandsHub was sending event-triggered emails that lacked personalization and tracking capabilities. The company also sent general newsletter-type email blasts that generated ongoing unsubscribes and spam complaints. The marketing team had difficulty gauging subscriber engagement and what kinds of content resonated.
BrandsHub sought a better way to target and track communications with its B2C and B2B audiences.
Solution:
Switching to the ExactTarget Marketing Cloud enabled BrandsHub to bring all communications, marketing campaigns, and event-triggered emails together into a holistic, targeted program.
At any given time, BrandsHub has nearly 100 automated campaigns running for B2C and B2B subscribers, using advanced segmentation and personalization, as well as a CRM integration. From welcome programs to winback campaigns, BrandsHub's emails now center around providing subscribers with the most relevant information at the right time.
Results:
B2C results include:
- 16x increase in average email click-through rate
- 5x growth in web traffic
B2B results include:
- 130% increase in number of leads and 104% increase in sales from personalized B2B emails
- 2x increase in web traffic
- 50% of all BrandsHub sales leads now originate via email
B2B Platform for Fashion Industry
ABOUT CLIENT:
Online multi-brand store brand clothes premium.
THE USED PRODUCTS:
- Ecommerce Platform Solution
CUSTOMER REVIEW:
We are just at the beginning of our cooperation with OMNIC, but now we can say with confidence that it will continue in the future. We are pleased with the development of the site, qualitative usability, stylish design. We appreciate all the work OMNIC client-based e-commerce in the market - this is probably the key argument for choosing a partner.
GALLERY OF THE PROJECT:
Task: Develop a B2C online store for such brands as Hugo Boss, Strellson, Bogner
Main goal: Develop an online store that will allow for a significant volume of sales and achieve desired business performance in terms of revenue.
The Omnic company undertook a comprehensive analysis of client business processes, identified needs of the target audience and analyzed the factors that have a significant effect on the conversion: the behavior of users on the site, attracting channels, scripts shopping, search and selection of products.
Based on culled data, we developed the ideal concept of an online store and a strategy for its development, which will ensure maximum conversion.
Developed a unique design online store at the same time easy way in use has remained at the highest level.
The main page shows the main categories of products, promotions, brands and new products.
Card of goods describes the features of the goods, there is nothing superfluous. Only high-quality pictures and "tasty" description.
Capability:
- Development of individual products with full integration into third parties systems – design, software, integration with hardware for quick work
- Automation of process is maximum
- Free bug fixing, after 36 month after putting of the product (in the case of its appearance, such as, at debugged integration into third parties system)
- The possibility of subsequent improvements and expansion of the functional (SAS-decision)
Advantages:
- SEO
- Integration with marketing tools (Google, Yandex, ExactTarget, SalesDoubler)
- Integration with couriers
- Intelligent search
- Optimized code
- Cross-browser
- Mobile page-proofs
Online store brand clothes premium. The site contains items of world famous brands that produce garments of the highest quality.
About client:
6D manufactures all kinds of content. They will take into account each client's wishes, creating a photo, video and text content for the site.
The used products:
- Photoptoduction
- Corporate Presentation Solution
Clients Case Studies:
Customer: 6D
Task: Develop a Business Web Site
The main goal: Creation of a Business Web Site for 6D.
Features of the project:
- Development of individual products with full integration into third parties systems – design, software, integration with hardware for quick work
- Automation of process is maximum
- Free bug fixing, after 36 month after putting of the product (in the case of its appearance, such as, at debugged integration into third parties system)
- The possibility of subsequent improvements and expansion of the functional (SAS-decision)
Benefits that the client received:
- Increase loyalty among existing customers
- Additional channel to attract new customers
- Expansion of the geographical boundaries of your business
- Development of a unique brand of your company, its popularization among existing and future customers
- Increase customer confidence and moral pressure on competitors
- Great and affordable platform for testing new business ideas
- Excellent channel customer feedback
- The fastest way to deliver information to the customer
- Customer service your business 24 hours a day, 7 days a week, with the same quality
- Simplify life for your customers and getting more statistics about them
6D manufactures all kinds of content. They will take into account each client's wishes, creating a photo, video and text content for the site.
ABOUT CLIENT:
YouDo - convenient service that allows you to quickly and safely find reliable performers to address domestic and business problems.
YouDo works in Moscow and St. Petersburg, as well as on the territory of Moscow and Leningrad regions.
THE USED PRODUCTS:
- Marketing Innovative Platform
GALLERY OF THE PROJECT:
Clients: YouDo
Task: Develop and provide marketing innovative solution for ErpLab.
YouDo developed a strategy to connect with customers and build relationships through new touch points using email and mobile. YouDo worked closely with the Services team at the ExactTarget Marketing Cloud to help revamp its lifecycle campaign email.
45-day Lifecycle Campaign
A multi-faceted 45-day trigger program for email creates high-value interactions with the YouDo audience, delivering content they need at exactly the right time along the journey. Starting with a welcome email, YouDo invites subscribers to opt in to receive email or SMS communications, including property listings that meet their criteria, and invitations to see the properties they’re interested in.
When a customer visits YouDo and submits a lead to a specific property, a welcome email is triggered and the potential client is plugged into a 45-day lifecycle campaign.
Day 1 – Welcome email with various calls to action
Days 1-10 – The customer receives various services based on chosen criteria
Day 20 – Check-in email from YouDo
Day 30 – Subscribers receive an email at 30 days prompting them to write a review if they found a property
Day 45 – Check-in email from YouDo
45-Day Email Campaign Results
The new welcome email series, with its redesign and new calls to action, enables YouDo to provide highly relevant information and guidance at crucial times in the customer lifecycle. Results include:
- Click-through rate increased from 1.8% to 5.6%
- Overhauled welcome email with new call to action saw a conversion rate increase from 0% to 30%!
- Millions of emails sent through 45-day lifecycle campaign
- Measured increased engagement with the brand
YouDo - convenient service that allows you to quickly and safely find reliable performers to address domestic and business problems.
ABOUT CLIENT:
THE USED PRODUCTS:
- Business Management System
- Ecommerce Platform Solution
- Photoptoduction
- Marketing Innovative Platform
- Mobile Solution
CLIENTS CASE STUDIES:
Customer: Eurobox
Task: Develop a Business Web Site
The main goal: Creation of a business web site for Eurobox company.
During the development of a Business Web Site, the customer was offered a unique design.
The main tasks of the site are promouting information about postamats. It's the main product of the Eurobox company.
The site includes instructions use postamats.
Features of the project:
- Development of individual products with full integration into third parties systems – design, software, integration with hardware for quick work
- Automation of process is maximum
- Free bug fixing, after 36 month after putting of the product (in the case of its appearance, such as, at debugged integration into third parties system)
- The possibility of subsequent improvements and expansion of the functional (SAS-decision)
Benefits that the client received:
- Increase loyalty among existing customers
- Additional channel to attract new customers
- Expansion of the geographical boundaries of your business
- Development of a unique brand of your company, its popularization among existing and future customers
- Increase customer confidence and moral pressure on competitors
- Great and affordable platform for testing new business ideas
- Excellent channel customer feedback
- The fastest way to deliver information to the customer
- Customer service your business 24 hours a day, 7 days a week, with the same quality
- Simplify life for your customers and getting more statistics about them
TVR is a company that is installing and supporting postamats.
ABOUT CLIENT:
THE USED PRODUCTS:
- Business Management System
CLIENTS CASE STUDIES:
The main goal: Develop and provide Business Management System for Auto-activ.
Challenge:
The "Auto-Active" company is the first official dealer Infinity in Ukraine and thay have some requirements for optimization of the business-process. The Omnic company provided BMS for increasing work effectivity of the "Auto-Active".
Solution:
Business Management System is a set of tools for strategic planning and tactical implementation of policies, practices, guidelines, processes and procedures that are used in the development, deployment and execution of business plans and strategies and all associated management activities. Business Management System provides a foundation for successful implementation of both strategic and tactical business decisions regarding current activities, processes, procedures and tasks for the purpose of meeting existing goals and objectives of a profit organization and satisfying customer needs and expectations.
The major idea of BMS is to provide management staff with tools for planning, monitoring and controlling management activities and measuring business performance, and to implement continual improvement processes within an organization. The business management system idea identifies the principles of the successful organization’s existence and it’s closely linked to business success criteria.
Result:
By implementing an enterprise BMS, "Auto-Active" completely automate the accounting of goods, financial and monetary resources, property and personnel. The clients will see all the cash flows and the movement of goods.
The system allows to optimize the organization of financial management in the enterprise, to coordinate the work of several departments for prompt customer service, minimize the negative impact of the human factor.
All this significantly improve the competitiveness of your company. BMS enables the implementation of total control of economic activity, so that business activity becomes transparent to the owners.
This has a positive impact on attracting investors, enhance the ability to obtain loans on the most favorable terms. The system automatically perform many routine tasks, providing the opportunity to focus human resources for more important tasks.
We worked with the first official dealer INFINITI in CIS.